Translation Services for Marketing Projects
Marketing translation is a key part of a company’s international expansion, no matter your industry, or the products/services you offer.
At Andiamo, our translation services for marketing projects provide marketing departments, and marketing agencies, with the peace of mind that your marketing content has been accurately adapted from its source language into any number of others, while maintaining the original message and tone of voice.
Usually, marketing content is not translated word for word, and requires the translator to adapt your content to ensure it sounds natural and persuasive in its target language, and delivers your intended message to the appropriate international audience. As a result, these projects require a deep understanding of the target market’s culture and idiomatic expressions, and some creativity too.
How our Translation Services for Marketing projects utilise standard Translation, Transcreation & Localisation
Marketing translation projects may involve the following kinds of translation:
Standard translation:
Standard translation is used for non-creative marketing content where precise, clear language is required, to ensure that factual messaging is conveyed accurately.
Transcreation:
Transcreation, as the name suggests, is used for highly creative or culture-dependent content, and goes beyond word-for-word translation, requiring translators to adapt your content and adapt it for the culture associated with each target language. When deploying our translation services for marketing projects, transcreation is commonly used for character or culture based content and content featuring idioms.
Localisation:
Translators like ours use localisation to adapt your marketing content, such as currency, dates, and measurements, to meet the cultural and technical requirements of your target market.
Which kind of Marketing Projects require translation?
At Andiamo, we offer translation services for marketing departments and marketing agencies, to support you with the following marketing projects:
Website translation: As the first port of call for your consumers, wherever they are in the world, having your website content translated by professional translators is key to increasing international sales and building a global customer base. This includes your blog content, testimonials, FAQs and Ts & Cs.
Social Media Campaigns: Ensuring users across the world can understand and engage with your social media campaigns in their own language is key to helping your organisation expand into global markets, and developing an international online audience to market to. Social media translation projects can also include foreign language subtitles for the video content you share across your social platforms, online surveys, and more.
Online Advertising: Having your social media ad content translated, including the associated creative, gives your location-targeted ads more impact. This is also true of international email marketing campaigns. Using professional translation services for marketing projects like these is key to ensure your content has been accurately and professionally adapted for the culture of the target language, and to avoid the flaws of literal translation.
Marketing/Advertising Materials: With more access to your customers’ information than ever before, it’s a no-brainer to have your promotional flyers and brochures translated into the languages of the countries your customers are from, for use in location-targeted email campaigns. Similarly, we also translate promotional catalogues for digital and physical distribution.
Product Packaging: Our translation services for marketing projects extend to translating your product packaging content, ensuring your crucial product information is clearly understood by global customers. For some businesses, this service can help you to meet your packaging requirements.
App, Software & Course Translation: Translating your in-app/software content and notifications can help you to increase the sales of your app/software in new territories, and by translating the content of your courses or training material, support your organisation’s expansion into new markets.
The benefits of professional Translation Services for Marketing projects
Marketing translation services help you to access new international markets, build global, online audiences, develop loyal customer bases who trust your brand, and help you to meaningfully engage with international customers, employees and stakeholders across the world. In short, translating your marketing content shows that your brand cares.
Organisations using professional translation services for their marketing projects have the assurance that they will receive trusted, high-quality, accurate translations from skilled, professional translators. Services like ours enable you to avoid the kind of poor, error-filled marketing translations produced by using word-for-word translation, unvetted freelancers, or AI translation models.
How should your organisation prepare to hire Marketing Translation specialists?
For businesses seeking professional translation services for marketing projects, gathering the information your chosen provider will need to get started in advance of your initial communication, will help speed the process along.
- Document the languages of the territories you’d like to expand into and market to.
- Identify the specific language variants of these territories, for example, detailing which variant of Spanish you’d like your content translated into, that spoken in Spain vs Latin America, or the Portuguese spoken in Portugal vs Brazil etc.
- It’s always helpful if you can prepare a glossary of brand terminology, to help our linguists ensure consistency across their translations.
- Provide as much reference material as possible to enable your professional translator to get a grasp of the context of the content you’d like to be translated.
- Make a list of terms that you want to remain in the source language across translated content, this is usually product, service and brand names.
With all that said, it’s time to find your chosen partner in foreign language translation, and get the ball rolling.
Contact Andiamo! today to discuss how we can support your marketing department or marketing agency, with our professional translation services for marketing projects.
